In order to initiate the data feed with Apex you will need to submit a service request in Apex Service Center. Please reference the Apex Service Center link below:
Please include the following information in your service request submission:
Subject: BridgeFT Data Feed
Please release rep code [detail all associated rep codes here] to BridgeFT
Also, if possible, it would be great if you could cc support@bridgeft.com on your submission.